You could have seen this, where the same article is published on many websites or blogs. It usually comes from some big news sites like AP or Reuters where they send out feeds publicly. Publishers later fetch and post them on their sites, many without re-writing the original articles, resulting in a lot of same […]
I’ve got numbers of questions asking about what exactly is the Internet of Things or IoT. To answer this question, here are the definitions collected from some of the most reliable sources. I’ve got my own definition as well. The Internet of things (IoT) is the network of physical devices, vehicles, home appliances, and other […]
You see a friend at a party. She’s surrounded by gorgeous girls. You go up to her, point at one of her friends and say: “I’d like to marry her, introduce me.” That’s Referral. You then give that friend an ang bao (token of appreciation). That’s Affiliate Marketing. You see a gorgeous girl at a […]
#1. You see a gorgeous girl at a party. You went up to her and say “I am very rich. Marry me”. That’s Direct Marketing. #2. You are at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He […]
It’s an old case and I’m not sure if you have heard about it, but I think it is still a nice story to share. In the early 2000s, a US-based retailer, Target sent out a bunch of deals of pregnancy-related products. One of the coupons went to a 17 years old girl who was […]
If you are asking how to dominate in social media and what’s going to be trending, here are 8 things you should know. 1. Share Your Stories You may argue if I said many brands are sucks at social. Yes, they posted beautiful words, gorgeous pictures or even professionally made videos, but one thing they […]
A domain is just as important as your business name and just as crucial for your future success. Choosing the right domain name would save you a lot of hassle later, including switching to the new brand and lost of search engine rankings. That’s why it is extremely important to choose the best one from […]
Whether you’re running a startup or just a regular internet savvy, you could have heard about Growth Hacking. The phrase is so revolutionary that it is used by almost anyone in startup environment, and begin to be followed by conventional business practitioners. Why Do You Need To Know About Growth Hacking? In fact, many of […]
Marketing research is a strategic method of gathering, recording and analyzing information to understand the market. It includes research for customers, location, competitors and happening trends. Marketing research is a continuous process. An important practise required in every companies from small businesses to big corporations. It provides the business with insights and solutions to marketing problems. What to […]
Website has became one of the most important part of a business. It is the front door of a company. The first your audience will look at when they take their steps to know more about your company. It is also the first impression of your business and brand. Your business opportunity will heavily rely […]
As a small business, you might not have big budget for your marketing needs, but a representative and visually beautiful website is essential. So, you call up some web design agencies and web designers to bid on your web design project. During the pitching process and various meetings, you pulled out some questions that happen […]
Registering the social media accounts for your business is the first step to get ready in the crowded social world online. It is so easy that everybody can do it. Maintaining our own personal social media accounts are easy as well, and fun too. But running a successful social media strategy for business is another story. […]
Keeping your website with fresh content is very important for your business. You don’t want to show news happening 2 years ago or displaying outdated products or irrelevant information in your site, moreover on its front page. That’s why almost all modern websites are developed with backend platform called Content Management System or CMS to manage content […]
You searched and researched the internet to find the best topic for your blog post. And finally found an idea to start writing. You wrote, re-read it, made some editing, packed it up and hit publish. You were very sure, it was going to bring in a lot of traffic. Then, you opened up Google Analytics, which immediately took you to the […]
When we talk about blogging, what do you expect in return? Are you writing for the sake of writing? Or are you looking for a way to generate income? If you are the first type, then you just need to keep writing anything you’d love to and you’re good to go. You probably don’t need any technique to […]
In a business world, specifically for activities related to marketing, we often hear about lead generation, or some said it lead harvesting. So, what exactly is a lead? In common marketing term, a lead is someone who has showed interest to your product, service or your company in general. In offline marketing, this can be indicated […]
Have you ever imagine if the content you post is not just another content, but something your audiences cannot forget about? Can you also imagine if your audiences not just accidentally read or watch your content in their newsfeed or timeline, but they look for it and wait for you to post a new one? […]
Video has became increasingly popular. The reason behind this is because video offers motion pictures which is much more enjoyable to watch. We don’t need to read long text to understand certain information being shared online. As the internet has been far crowded now, our behaviour in getting information has changed. Imagine the amount of […]
You started a business selling a quality product. To make it visible online, you take the first step to create a website displaying your business and product information. But later on, nobody enquire your product online. You begin to find out what have been the issue. Is it because your product information is not convincing […]
Finding new customers is the main task of every businesses. That’s why we need sales person to gain new customers for our businesses. Not all businesses have the ability to afford getting sales person. If you are a business startup without access to big capital, you might want to minimize the budget. The consequence is, you have […]
Ecommerce could be one of the most popular online business. As the internet technology in retail web development and payment gateway expands, ecommerce follows to grow significantly in the last decade. Just as in the brick-and-mortar retail stores, ecommerce let merchant display his products online along with their descriptions, specifications and prices, allowing customers to browse through and […]
You have made your product ready and your business began to roll. You start to engage your marketing strategy based on what have been written in the business plan. A good marketing strategy has always been focused on the customers. Knowing what your customer wants and build your products according to their needs. The easy part […]
Digital Marketing refers to any strategic marketing plan and actions delivered through digital channels or media. And digital channels here are much recognized as internet channels. You can read more about What is Digital Marketing here. There are certainly many tactical activities we can implement through digital channels, but we will focus on the most common types here. […]
As we know it, brand is not merely logo and tagline. It is the entire impressions your consumers and markets experience when they heard about your company, product or services. Branding strategy is a long term plan to achieve specific value and goals require in brand building. A well executed branding strategy increases brand image, brand value and brand equity. […]
Imagine you pickup a phone to talk with your friend somewhere in other town. Imagine you walk down the neighbourhood for a casual meetup. Imagine you are in a high school gathering event where you can meet and talk with everyone about anything. Those are social life. And that is the original idea of creating social network, to help […]