Marketing research is a strategic method of gathering, recording and analyzing information to understand the market. It includes research for customers, location, competitors and happening trends.

Marketing research is a continuous process. An important practise required in every companies from small businesses to big corporations. It provides the business with insights and solutions to marketing problems.

What to do in marketing research?

1. Market research

Very broad range of examinations including all aspects in the business environment, competitors, market structure, government regulations, trends, education, technology advances and other factors that make up the big impact to business environment.

2. Product research

Examine what products can be produced and launched base on market behaviour, purchase power and available technology.

3. Advertising research

Examine what type of ads are going to attract people to look for your products. A pre-testing should be brought up to predicts market performance before developing the ads. There is also a research to calculate the effectiveness of the ads after its launch.

What is Marketing Research and Why Does Your Business Need It?

When to do marketing research?

1. Launching a new product

When you have an idea for a new product or service, you need to know if there’s going to be a demand. There’s no point to create a product which nobody’s going to use. So, you need to gather information from people to understand if they need the product and how keen they are to the product.

When there are demands, the creation of product can be started. Of course, the process of research doesn’t stop here. There’re still more ‘collecting’ works to be done. You should know what is the ideal shape, colors, and its feature to give more benefits to end-user.

2. Modifying/fine-tune an existing product

Ok, you’ve got a product launched in the market, but you don’t know if it’s go well or not. How can customers find it? Do they love it or hate it? And why the reactions? You’ll never know until you put the hands on it and start the survey.

3. Expanding into new markets

Let’s say you are making a great success in current market and plan to expand in another city. You need to do your research as before, because you are going to deal with different people, different lifestyle and different culture.

What is Marketing Research and Why Does Your Business Need It?

What questions to ask in marketing research?
  1. What is happening in the market?
  2. What is the market trends?
  3. Who are the competitors you’re going to face?
  4. What is the demand?
  5. What are the features to attract market?
  6. How is their power of purchase?
  7. Which segment is the best for your products?
  8. Do quality or price come first?

There are still many other questions can be developed to get the best view on the market.

  1. Don’t start your business before completing marketing research.
  2. Data accuracy, reliability and relevancy are very important to get the best insights for your business,
  3. While marketing research is a complicated job, it is better to get experienced people involved.
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Comments to: What is Marketing Research and Why Does Your Business Need It?
  • June 5, 2017

    Market trends, are so important. It’s so hard to keep up with all the trends around.

  • June 4, 2017

    reaching new markets is great, but you have to know who not just throw it out there. great tips.

  • June 4, 2017

    Ooo as a marketing graduate I fully appreciate some good research and have had the opportunity to be on the side of those who analyze the results. It’s really intersting to see what the research uncovers!

  • June 2, 2017

    Very nice and detailed post! I will definitely write down and use myself the questions regarding the marketing tecnique!

    • June 2, 2017

      Glad this post can be a useful piece. And thanks for stopping by.

  • June 2, 2017

    It’s important to keep up on market trends so you (and your product or business) aren’t left behind.

    • June 2, 2017

      It i so true! Research is a continuous job. So, keeping up with market trends is something we can’t ignore.

  • June 2, 2017

    Very timely and good information. We’re in the research phase of launching a series of products. Looking forward to the hard work! Great points

    • June 2, 2017

      That’s a good starter. If you need to discuss about anything, just let me know. Thanks!

  • This is a great post and so helpful! I’m definitely going to bookmark this for later 🙂

  • June 1, 2017

    If you don’t know your market, or what your competition is doing, then you’re just throwing your marketing dollars away.


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