You started a business selling a quality product. To make it visible online, you take the first step to create a website displaying your business and product information. But later on, nobody enquire your product online.
You begin to find out what have been the issue. Is it because your product information is not convincing enough? Or is it because your website is not designed correctly? Or is there anything wrong with the contact form? You look very closely to any possible variables trying to solve the problems, but nothing is found.
I can guarantee, most of the time, it’s because your website doesn’t appear on search result. Who will buy from you if nobody knows you exist?
This is where SEO comes to play.
What is SEO?
SEO stands for search engine optimization, is a process to optimize your website’s visibility in the organic search result. And organic here means unpaid, natural and algorithm-driven search engine results.
In term of business, SEO is one of the most crucial part of digital marketing strategy. That’s why, investing in search engine optimization is strongly suggested regardless of your company’s size or how popular your product is.
Otherwise, you could be missing out new business coming from the search engine.
How to SEO?
Search Engine Optimization is a continuous process. You can’t do it for one month and then stop optimizing it afterward.
SEO is also complicated. There are many elements to work on to create a successful SEO strategy.
But if you get your SEO strategy right, you will enjoy sustainable revenues and profits.
Here are three key factors you need to get your hands on:
- On-site SEO
- Off-site SEO
- Search engine algorithm updates
On-site SEO is about improving the relevancy of your website to suit search engine requirements:
- Page title
- Meta keywords and keyphrases
- Valuable contents
- Site architecture and site map
- Backend code and CSS optimization
- Website responsiveness
- Speed and performance
- URL optimization
- Schema markup.
Off-site SEO is generally about building website authority, which strongly impact the trustworthy of your website. Optimization includes:
- Build social media profiles
- Share contents from your website to social media
- Guest posting on influencer websites
- Link building on websites with good and better authority
- Join discussion on trustworthy forums and blogs.
Search Engine Algorithm Updates
Search engine world is an ever-changing world. The only constant thing in search engine is change. And most of the time, it is related to the change of algorithm.
Google is known to modify its search algorithm about 500 to 600 times annually. Though they are mostly minor updates, but making adjustment to your SEO strategy to suit the requirements are still suggested.
Major Google algorithm updates usually comes once in a while, but could cause a lot of modifications in the SEO strategy. Take the big changes in 2016 alone, Major updates of Possum on September 1, 2016 and Penguin 4.0 on September 23, 2016 has created quite a lot of stir in the SEO world.
However, as the biggest search engine player, any changes in Google algorithm are worth to be monitored. Your website visibility seems to be bound to tightly to follow the rules.
Wahidin Wong is a digital marketer at Adkomu.com and an editor at Tobeeko.com. He is also a jazz and bossa lover.