I bet you’ve come across many articles, online or offline that share everyday stories of successful people, things like what time he wakes up, what he has for breakfast, how he gets to work, what he has for lunch or dinner and some even describing what he does when going to bed! Well, I can […]
You see a friend at a party. She’s surrounded by gorgeous girls. You go up to her, point at one of her friends and say: “I’d like to marry her, introduce me.” That’s Referral. You then give that friend an ang bao (token of appreciation). That’s Affiliate Marketing. You see a gorgeous girl at a […]
#1. You see a gorgeous girl at a party. You went up to her and say “I am very rich. Marry me”. That’s Direct Marketing. #2. You are at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He […]
It’s an old case and I’m not sure if you have heard about it, but I think it is still a nice story to share. In the early 2000s, a US-based retailer, Target sent out a bunch of deals of pregnancy-related products. One of the coupons went to a 17 years old girl who was […]
If you are asking how to dominate in social media and what’s going to be trending, here are 8 things you should know. 1. Share Your Stories You may argue if I said many brands are sucks at social. Yes, they posted beautiful words, gorgeous pictures or even professionally made videos, but one thing they […]
A domain is just as important as your business name and just as crucial for your future success. Choosing the right domain name would save you a lot of hassle later, including switching to the new brand and lost of search engine rankings. That’s why it is extremely important to choose the best one from […]
Not only for children, superheroes can be inspirational for adults too. Beside their noble missions to prevent mankind from villains, what they said on screen could empower us to face our challenges too. This infographic from PlaygroundEquipment.com is just as inspiring. PlaygroundEquipment.com
It is a challenge to pitch your idea. And without realising it, you’ll tend to create many slides in order to convince the investors. It’s not really a mistake, but it would be better to narrow them down. The purposes of a startup pitch is to present your business idea and stimulate interest which eventually […]
Business insurance exists to protect your business, including its assets, investors, co-founders and employees. These are the best advantages a business insurance have to offer. A startup, regardless of its stage, needs protection as well. Should any risks occur, your insurance could be the only investment that is capable to help you. But while it […]
Startup bootstrapping means starting a business with existing resources, usually personal funding and skills, without help and investment from investors and venture capitals. You need more than an idea to start a business, though it is brilliant and it is your long-time passion in which you are very sure it is going to take off, […]
Whether you’re running a startup or just a regular internet savvy, you could have heard about Growth Hacking. The phrase is so revolutionary that it is used by almost anyone in startup environment, and begin to be followed by conventional business practitioners. Why Do You Need To Know About Growth Hacking? In fact, many of […]
Marketing research is a strategic method of gathering, recording and analyzing information to understand the market. It includes research for customers, location, competitors and happening trends. Marketing research is a continuous process. An important practise required in every companies from small businesses to big corporations. It provides the business with insights and solutions to marketing problems. What to […]
Website has became one of the most important part of a business. It is the front door of a company. The first your audience will look at when they take their steps to know more about your company. It is also the first impression of your business and brand. Your business opportunity will heavily rely […]
Joshua Steimle is the co-founder and CEO of MWI, a full service digital marketing agency based in the US, Hong Kong and Singapore. Other than that, he is also known as a serial entrepreneur, writer and speaker. He has written over 200 articles for Forbes, Entrepreneur, Time Magazine, Mashable and TechCrunch. Josh has inspiring journey […]
Meet Ayako Shimizu, founder of Hikari Lab Inc., a startup that develops and distributes video games based on cognitive behavior therapy to treat mental illness. Its innovative project is called SPARX, which stands for Smart, Positive, Active, Realistic and X-factor thought. These games enable people to train their brains out of depression. While SPARX has clinical data to show real therapeutic value, […]
As a small business, you might not have big budget for your marketing needs, but a representative and visually beautiful website is essential. So, you call up some web design agencies and web designers to bid on your web design project. During the pitching process and various meetings, you pulled out some questions that happen […]
Registering the social media accounts for your business is the first step to get ready in the crowded social world online. It is so easy that everybody can do it. Maintaining our own personal social media accounts are easy as well, and fun too. But running a successful social media strategy for business is another story. […]
Keeping your website with fresh content is very important for your business. You don’t want to show news happening 2 years ago or displaying outdated products or irrelevant information in your site, moreover on its front page. That’s why almost all modern websites are developed with backend platform called Content Management System or CMS to manage content […]
You searched and researched the internet to find the best topic for your blog post. And finally found an idea to start writing. You wrote, re-read it, made some editing, packed it up and hit publish. You were very sure, it was going to bring in a lot of traffic. Then, you opened up Google Analytics, which immediately took you to the […]
When we talk about blogging, what do you expect in return? Are you writing for the sake of writing? Or are you looking for a way to generate income? If you are the first type, then you just need to keep writing anything you’d love to and you’re good to go. You probably don’t need any technique to […]
In a business world, specifically for activities related to marketing, we often hear about lead generation, or some said it lead harvesting. So, what exactly is a lead? In common marketing term, a lead is someone who has showed interest to your product, service or your company in general. In offline marketing, this can be indicated […]
Have you ever imagine if the content you post is not just another content, but something your audiences cannot forget about? Can you also imagine if your audiences not just accidentally read or watch your content in their newsfeed or timeline, but they look for it and wait for you to post a new one? […]
Video has became increasingly popular. The reason behind this is because video offers motion pictures which is much more enjoyable to watch. We don’t need to read long text to understand certain information being shared online. As the internet has been far crowded now, our behaviour in getting information has changed. Imagine the amount of […]
You started a business selling a quality product. To make it visible online, you take the first step to create a website displaying your business and product information. But later on, nobody enquire your product online. You begin to find out what have been the issue. Is it because your product information is not convincing […]
Finding new customers is the main task of every businesses. That’s why we need sales person to gain new customers for our businesses. Not all businesses have the ability to afford getting sales person. If you are a business startup without access to big capital, you might want to minimize the budget. The consequence is, you have […]