Ecommerce could be one of the most popular online business. As the internet technology in retail web development and payment gateway expands, ecommerce follows to grow significantly in the last decade. Just as in the brick-and-mortar retail stores, ecommerce let merchant display his products online along with their descriptions, specifications and prices, allowing customers to browse through and […]
We all know that some businesses require capital, small or big. Some industries, even require capital-intensive funding to start and operate. A robust and complete business plan for these industries is definitely a very important element. Writing a good business plan is absolutely necessary for any startup, even though you are not in the condition of seeking investment. A […]
You have made your product ready and your business began to roll. You start to engage your marketing strategy based on what have been written in the business plan. A good marketing strategy has always been focused on the customers. Knowing what your customer wants and build your products according to their needs. The easy part […]
Digital Marketing refers to any strategic marketing plan and actions delivered through digital channels or media. And digital channels here are much recognized as internet channels. You can read more about What is Digital Marketing here. There are certainly many tactical activities we can implement through digital channels, but we will focus on the most common types here. […]
As we know it, brand is not merely logo and tagline. It is the entire impressions your consumers and markets experience when they heard about your company, product or services. Branding strategy is a long term plan to achieve specific value and goals require in brand building. A well executed branding strategy increases brand image, brand value and brand equity. […]
Imagine you pickup a phone to talk with your friend somewhere in other town. Imagine you walk down the neighbourhood for a casual meetup. Imagine you are in a high school gathering event where you can meet and talk with everyone about anything. Those are social life. And that is the original idea of creating social network, to help […]
Staying active and updated wth the latest trend in social media is very important for business. Hashtag is one techniques we use to share content to wider audiences and increase engagement. What are hashtags? Hashtag is one or more words or phrases preceded with a hash mark (#), which is used along with social media post. […]
Being successful is not something that happen coincidentally. It is a choice. It is a way of life. Nobody is born successful. Even though some of you are born in a super rich family, but still, you are not successful. All those cash are owned by your parents or family, not you. To succeed, you […]
It doesn’t take a genius to know, generating customers is treasure to business success. Without customers, there won’t be revenue to gain. What you might not realize is, business are moving faster than ever. While you are still finding ways to compete, new competitors emerge with similar or more advance products. So, perfecting your sales team is one of […]
“Remember that Time is Money” is a very popular quote from Benjamin Franklin, a statesman, philosopher and scientist. That quote has been shorten to “Time is Money” and has remained as an important statement, especially related to business. As a businessman and entrepreneur, this is an important lesson to follow. So what exactly does time […]
Fintech is a hot startup topic right now. Fintech is not just another buzz on startup world but it is a technology niche that offer really high oppportunities. We have seen how the internet encouraged innovation in various industries, such as retail (B2B and B2C), entertainment (TV and movie), education (online course), media (news and magazine) […]
How do I run my business? How do I increase sales? How do I improve customer loyalty? How do I expand my business? As an entrepreneur who is excited in business, these are questions to ask. And, though they sound common for any entrepreneur, still, these are difficult to answer. You need to collect large number of data, place them in […]
The digital age does bring a lot of new paradigm. In the personal context, it changes human behaviour and lifestyle, while in a more global context, it affects the overall system globally, including business processes and ethics. We can see most of us cannot get off the internet nowadays. Look at the sales of mobile […]
Life is one big pool of challenges. Difficulties came along the way. You cannot avoid them. You have to face and fight them instead. Sometimes you win but some other time, you lose. We are indeed not perfect. All we can do is to go through all hardness and try to win the battles. It […]
Digital marketing is a term used to describe all marketing activities in digital channels. And when we say digital, it really means digital in a specific definition. Read more about What is Digital Marketing? There are some marketers who insist that digital marketing includes all electronic channels such as radio, television, electronic billboard and other electronic media. To […]
Digital marketing is a way to market your business, brand or product through a digital channels spesifically internet. The obvious advantanges of digital marketing is, it offers two ways communication between brand and consumers. Digital marketing lets people talk to brand directly through various media, including website, social media, messaging system, etc., making conversation a lot easier and […]
Building a website is not just about building a website. There are main considerations to think about, visual design that is appealing and features that are fully functional. Talking about designing a commercial website, it needs to be as effective as a business channel, directly or indirectly. A direct business channel means a website that […]
Web design is not just about web design. Since the basic purpose of design is to solve problems, it requires much more consideration to create a professional website. Some digital agencies don’t really pay attention to these details. They just build a website and publish it online. Though the design trend is there, it is […]
As a business owner, we tend to do everything ourselves to save budget. It is easy to understand, especially for small business, since they don’t have big budgets to spend. One thing that is being questioned is the need to hire a business lawyer. Of course, the needs for legal documents when starting up a […]
There are variety of ways to measure how your content marketing is performing. but before anything else, you need to put the first priority in place, which is setting up the content marketing goals. Read more about 5 Business Goals To Drive A Successful Content Marketing Strategy. Measuring up the effectiveness of a content marketing strategy […]
Have you ever heard a quote “If you build it, they will come”? It was from a movie, Field of Dreams, that was played on big screen on 1989. Though it is quite popular, but it does not always right. At least when related to online media. As a business owner or a marketer, you will certainly […]
Most marketers are into content marketing now, but many of them are not getting result as expected. The idea of content marketing is not just about writing some articles occasionally, publish them on the blog, post the link in social media and waiting for comments. You need to go further. Attractive contents, consistency, engagement and measurement […]
Content marketing is a buzz recently. Many companies get into utilizing content strategy into their marketing plan. Content marketing comes in many forms: articles, blogs, advertorial, press releases, sponsorship, promotions and other relevant forms of content. The contents can be text, images, videos and infographics. A successful content marketing is the results of clear plan […]
Content Marketing is a strategy to communicate with audiences through storytelling. Rather than putting all the efforts through the advertising, companies create compelling and emotional contents to get into the mindset of the audiences. Content marketing is nothing new. We could track back the realization of content marketing since around 1920’s. It was the time when swing and jazz are the dominant […]
Before you read this, you may want to read this first: What is Content Marketing Strategy and How It Builds Your Brand? Let’s get it straight. Creating the best content marketing for your business is not just about creating any contents. Many marketers has this belief of “if you build it, they will simply come”. It […]