Whether you’re running a startup or just a regular internet savvy, you could have heard about Growth Hacking. The phrase is so revolutionary that it is used by almost anyone in startup environment, and begin to be followed by conventional business practitioners. Why Do You Need To Know About Growth Hacking? In fact, many of […]
Marketing research is a strategic method of gathering, recording and analyzing information to understand the market. It includes research for customers, location, competitors and happening trends. Marketing research is a continuous process. An important practise required in every companies from small businesses to big corporations. It provides the business with insights and solutions to marketing problems. What to […]
Website has became one of the most important part of a business. It is the front door of a company. The first your audience will look at when they take their steps to know more about your company. It is also the first impression of your business and brand. Your business opportunity will heavily rely […]
Joshua Steimle is the co-founder and CEO of MWI, a full service digital marketing agency based in the US, Hong Kong and Singapore. Other than that, he is also known as a serial entrepreneur, writer and speaker. He has written over 200 articles for Forbes, Entrepreneur, Time Magazine, Mashable and TechCrunch. Josh has inspiring journey […]
Meet Ayako Shimizu, founder of Hikari Lab Inc., a startup that develops and distributes video games based on cognitive behavior therapy to treat mental illness. Its innovative project is called SPARX, which stands for Smart, Positive, Active, Realistic and X-factor thought. These games enable people to train their brains out of depression. While SPARX has clinical data to show real therapeutic value, […]
As a small business, you might not have big budget for your marketing needs, but a representative and visually beautiful website is essential. So, you call up some web design agencies and web designers to bid on your web design project. During the pitching process and various meetings, you pulled out some questions that happen […]
Registering the social media accounts for your business is the first step to get ready in the crowded social world online. It is so easy that everybody can do it. Maintaining our own personal social media accounts are easy as well, and fun too. But running a successful social media strategy for business is another story. […]
Keeping your website with fresh content is very important for your business. You don’t want to show news happening 2 years ago or displaying outdated products or irrelevant information in your site, moreover on its front page. That’s why almost all modern websites are developed with backend platform called Content Management System or CMS to manage content […]
You searched and researched the internet to find the best topic for your blog post. And finally found an idea to start writing. You wrote, re-read it, made some editing, packed it up and hit publish. You were very sure, it was going to bring in a lot of traffic. Then, you opened up Google Analytics, which immediately took you to the […]
When we talk about blogging, what do you expect in return? Are you writing for the sake of writing? Or are you looking for a way to generate income? If you are the first type, then you just need to keep writing anything you’d love to and you’re good to go. You probably don’t need any technique to […]
In a business world, specifically for activities related to marketing, we often hear about lead generation, or some said it lead harvesting. So, what exactly is a lead? In common marketing term, a lead is someone who has showed interest to your product, service or your company in general. In offline marketing, this can be indicated […]
Have you ever imagine if the content you post is not just another content, but something your audiences cannot forget about? Can you also imagine if your audiences not just accidentally read or watch your content in their newsfeed or timeline, but they look for it and wait for you to post a new one? […]
Video has became increasingly popular. The reason behind this is because video offers motion pictures which is much more enjoyable to watch. We don’t need to read long text to understand certain information being shared online. As the internet has been far crowded now, our behaviour in getting information has changed. Imagine the amount of […]
You started a business selling a quality product. To make it visible online, you take the first step to create a website displaying your business and product information. But later on, nobody enquire your product online. You begin to find out what have been the issue. Is it because your product information is not convincing […]
Finding new customers is the main task of every businesses. That’s why we need sales person to gain new customers for our businesses. Not all businesses have the ability to afford getting sales person. If you are a business startup without access to big capital, you might want to minimize the budget. The consequence is, you have […]
Ecommerce could be one of the most popular online business. As the internet technology in retail web development and payment gateway expands, ecommerce follows to grow significantly in the last decade. Just as in the brick-and-mortar retail stores, ecommerce let merchant display his products online along with their descriptions, specifications and prices, allowing customers to browse through and […]
We all know that some businesses require capital, small or big. Some industries, even require capital-intensive funding to start and operate. A robust and complete business plan for these industries is definitely a very important element. Writing a good business plan is absolutely necessary for any startup, even though you are not in the condition of seeking investment. A […]
You have made your product ready and your business began to roll. You start to engage your marketing strategy based on what have been written in the business plan. A good marketing strategy has always been focused on the customers. Knowing what your customer wants and build your products according to their needs. The easy part […]
Digital Marketing refers to any strategic marketing plan and actions delivered through digital channels or media. And digital channels here are much recognized as internet channels. You can read more about What is Digital Marketing here. There are certainly many tactical activities we can implement through digital channels, but we will focus on the most common types here. […]
As we know it, brand is not merely logo and tagline. It is the entire impressions your consumers and markets experience when they heard about your company, product or services. Branding strategy is a long term plan to achieve specific value and goals require in brand building. A well executed branding strategy increases brand image, brand value and brand equity. […]
Imagine you pickup a phone to talk with your friend somewhere in other town. Imagine you walk down the neighbourhood for a casual meetup. Imagine you are in a high school gathering event where you can meet and talk with everyone about anything. Those are social life. And that is the original idea of creating social network, to help […]
Staying active and updated wth the latest trend in social media is very important for business. Hashtag is one techniques we use to share content to wider audiences and increase engagement. What are hashtags? Hashtag is one or more words or phrases preceded with a hash mark (#), which is used along with social media post. […]
Being successful is not something that happen coincidentally. It is a choice. It is a way of life. Nobody is born successful. Even though some of you are born in a super rich family, but still, you are not successful. All those cash are owned by your parents or family, not you. To succeed, you […]
It doesn’t take a genius to know, generating customers is treasure to business success. Without customers, there won’t be revenue to gain. What you might not realize is, business are moving faster than ever. While you are still finding ways to compete, new competitors emerge with similar or more advance products. So, perfecting your sales team is one of […]
“Remember that Time is Money” is a very popular quote from Benjamin Franklin, a statesman, philosopher and scientist. That quote has been shorten to “Time is Money” and has remained as an important statement, especially related to business. As a businessman and entrepreneur, this is an important lesson to follow. So what exactly does time […]