A lot of businesses publish content without a structure, then wonder why it’s not ranking or converting. Ideally, you’re not supposed to just publishing random posts and hoping they land. You should build a strategy that connects your content to business goals. That’s where content pillars come in. A content pillar is a core topic or theme that […]
Reverse psychology, or some call it psychological reactance, is a tactic to encourage people to act in opposition to what they’re told. It’s when you tell people not to do something, knowing they’ll want to do it anyway. It works because humans are naturally resistant to being told what to do. When used well in […]
In today’s crowded marketplace, standing out is essential. Without a clear way to differentiate your brand, you risk blending in with the competition, making it harder to attract and retain customers. Consumers are constantly bombarded with choices, so they need a compelling reason to pick your brand over others. Differentiation is what makes that happen. […]
Marketing your business is challenging but it doesn’t have to be a daunting task. Whether you’re a startup on a shoestring budget or an established company looking to expand your reach, there are numerous strategies you can employ to get your brand noticed. Here are 30 actionable tips to help you effectively market your business. 1. […]
Enhancing sales through digital marketing is nothing short of imperative. It’s a holistic approach that harnesses the expansive array of online channels and strategies to connect with potential customers and guide them towards conversion. The significance of this endeavor is multi-fold. Firstly, the digital space is where today’s consumers reside. Your potential customers spend a […]
In the fast-paced world of marketing, strategies and tactics are constantly evolving. With the rise of digital marketing and new technologies, marketers are always exploring innovative ways to reach and engage with their target audiences. However, amidst all the buzz about the latest trends and techniques, it’s worth considering whether old marketing tricks still work. […]
Video marketing is one of the most powerful and effective ways to reach, engage, and convert your target audience. It is an essential part of any business marketing strategy, and it is the most effective way to get your message across. From increasing brand awareness to improving search engine optimization (SEO), video marketing can help […]
The marketing sector is one of the most important sectors in every business. Businesses aim to provide appealing products and services to their customers so that they can generate revenue to keep them afloat. Therefore, marketing the products or services is essential to ensure that they are preferred and bought by many. Currently, numerous marketing […]
As an influencer, you have a lot of power when it comes to marketing. Several different approaches can be taken, each with its strengths and weaknesses, so choosing the right strategy for your business is essential. An effective marketing campaign will combine various techniques to reach the widest possible audience and achieve the desired results. […]
Digital technology has transformed remarkably over the past 10 years. Consequently, there has been a paradigm shift whereby consumers have shifted their shopping preferences. Today’s customer prefers shopping through e-commerce platforms rather than physically visiting conventional brick-and-mortar shops. In light of this paradigm shift, e-commerce businesses have re-focused their efforts on increasing their e-commerce conversion […]
Knowing who you are and what you stand for is the first step in building a successful brand. If you’re a small business owner or entrepreneur, your brand is probably one of the essential things in your life. You’ve spent months or even years building it, and now it’s time to ensure it’s growing. Here […]
In any business, understanding your customers is key to success. Without knowing who your target market is, it will be difficult to create goods or services that meet their needs, which can lead to your business’s eventual downfall. Here are seven helpful tips to better understand your customers: Digitize Your Business With the rise of […]
Marketing for your law firm can be an exciting experience. This is your chance to give your firm the exposure it needs to grow and expand. At the same time, you should know that there are certain rules to follow. Legal marketing is very different from marketing for regular businesses. Here is what you should […]
It is your goal as an entrepreneur to find new people to buy your goods or services. Acquiring more customers need extra effort on the quality of goods or services you deliver. To increase sales, you should focus more on customer satisfaction rather than making profits. Evaluate your business strategies to figure out what you […]
As a commercial real estate agent, you’re facing a very competitive industry with growth that’s limited by the availability of properties in your market. This requires you to invest a good portion of your time into an aggressive marketing campaign. You can use several different types of marketing to help you develop a strategy that […]
You see a friend at a party. She’s surrounded by gorgeous girls. You go up to her, point at one of her friends and say: “I’d like to marry her, introduce me.” That’s Referral. You then give that friend an ang bao (token of appreciation). That’s Affiliate Marketing. You see a gorgeous girl at a […]
#1. You see a gorgeous girl at a party. You went up to her and say “I am very rich. Marry me”. That’s Direct Marketing. #2. You are at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He […]
Whether you’re running a startup or just a regular internet savvy, you could have heard about Growth Hacking. The phrase is so revolutionary that it is used by almost anyone in startup environment, and begin to be followed by conventional business practitioners. Why Do You Need To Know About Growth Hacking? In fact, many of […]
Joshua Steimle is the co-founder and CEO of MWI, a full service digital marketing agency based in the US, Hong Kong and Singapore. Other than that, he is also known as a serial entrepreneur, writer and speaker. He has written over 200 articles for Forbes, Entrepreneur, Time Magazine, Mashable and TechCrunch. Josh has inspiring journey […]
As a small business, you might not have big budget for your marketing needs, but a representative and visually beautiful website is essential. So, you call up some web design agencies and web designers to bid on your web design project. During the pitching process and various meetings, you pulled out some questions that happen […]
In a business world, specifically for activities related to marketing, we often hear about lead generation, or some said it lead harvesting. So, what exactly is a lead? In common marketing term, a lead is someone who has showed interest to your product, service or your company in general. In offline marketing, this can be indicated […]
How do I run my business? How do I increase sales? How do I improve customer loyalty? How do I expand my business? As an entrepreneur who is excited in business, these are questions to ask. And, though they sound common for any entrepreneur, still, these are difficult to answer. You need to collect large number of data, place them in […]
There are variety of ways to measure how your content marketing is performing. but before anything else, you need to put the first priority in place, which is setting up the content marketing goals. Read more about 5 Business Goals To Drive A Successful Content Marketing Strategy. Measuring up the effectiveness of a content marketing strategy […]
Most marketers are into content marketing now, but many of them are not getting result as expected. The idea of content marketing is not just about writing some articles occasionally, publish them on the blog, post the link in social media and waiting for comments. You need to go further. Attractive contents, consistency, engagement and measurement […]
There are so many platforms on the web but nothing creates as much buzz as the social network platforms. It is the only online platform that makes us deliberately willing to be involved with. Before the era of social platform, most of us are not that passionate with getting online. There are not many that ask how […]