Digital technology has transformed remarkably over the past 10 years. Consequently, there has been a paradigm shift whereby consumers have shifted their shopping preferences. Today’s customer prefers shopping through e-commerce platforms rather than physically visiting conventional brick-and-mortar shops.
In light of this paradigm shift, e-commerce businesses have re-focused their efforts on increasing their e-commerce conversion rates. However, studies indicate that the average conversion rate for e-commerce businesses throughout industries ranges between 2% and 4% despite the e-commerce platforms receiving millions of prospects daily. Therefore, you must find effective ways to optimize your e-commerce conversion rates to increase sales and revenue.
Here’s a closer assessment of the top six ways to boost your e-commerce conversion rates:
1. Implement Abandoned Cart Emails And Retargeting
Suppose you have visitors who are familiar with your e-commerce platform but haven’t bought from you. In that case, the best way to boost their conversion rates is by implementing abandoned cart emails and direct mail retargeting.
Typically, you can leverage automated tools to send automatic emails to visitors who abandoned their cart along the Buyer’s Journey. You can space out these emails throughout the day to jog your prospects’ memory that they have unfinished transactions in their cart.
An excellent way to attract such prospects is to offer them a coupon code while emailing them. Such a coupon allows you to offer them a better deal and incentivize them to complete their purchase. Implementing abandoned cart emails and retargeting will boost your e-commerce conversion rates.
2. Optimize Your E-Commerce Website For Mobile
Today’s consumers are tech-savvy and spend a good portion of their time on mobile devices. This means that whenever they need to search for information or brands to purchase from, they will most likely use their mobile devices.
A 2018 study demonstrated that mobile phones accounted for over a third of all e-commerce sales. Therefore, one way to boost your e-commerce conversion rates is by offering your prospects an exceptional experience. To accomplish the goal of increasing conversion rates, you must optimize your website for mobile devices.
3. Invest In High-quality Product Images And Videos
Investing in high-quality product images and videos is an excellent way to assure customers of your product’s quality standards. That’s because your visitors can’t physically touch and feel your product or even try it on.
Therefore, the only way to assure them of quality is to upload clear and detailed images and videos of your product. High-quality images and videos help your prospects visualize your product better, leading to higher conversion rates.
4. Publish Reviews From Your Loyal Customers
Make it a routine to publish customer reviews from your loyal clients on your e-commerce platform. Studies have demonstrated that close to 61% of prospects read customer reviews before deciding whether or not to buy from a specific brand.
Moreover, there’s an 18% rise in e-commerce sales if you display customer reviews. Therefore, you should encourage your most loyal customers to leave their reviews on your e-commerce website, eventually boosting your conversion rates.
5. Offer Your Prospects Discounts And Promotions
Who wouldn’t be glad to embrace free shipping or a 15% price cut on a purchase? Giving your prospects discounts and promotions will attract them to buy from your e-commerce store. Close to three-quarters of customers admit that discounts and promotions are the top aspects that help them choose where to purchase from and what products to buy. Therefore, sending personalized discounts and promotional offers to your prospects can increase your e-commerce company’s conversion rates.
6. Enhance Customer Experience
Existing and prospective customers expect an exceptional experience when they visit your e-commerce site to search for information or purchase. Therefore, you must strive to enhance their experience while on your e-commerce website for them to stay long enough to discover your offerings and convert.
One way to enhance customer experience is by giving your visitors a listening and promptly responding to their inquiries. Ensure you provide helpful answers to their questions to build trust in your brand, even if they’re asking negative questions. Also, you can leverage modern customer service tools, including live chatbots and social media, to ensure your customers are engaged.
Wrap Up
E-commerce is an ever-evolving business environment that requires you to adopt effective strategies to keep up with its fast pace. Using the above six strategies, you can significantly increase your e-commerce conversion rates, leading to the growth of your business.
Tracie Johnson is a New Jersey native and an alum of Penn State University. She is passionate about writing, reading, and living a healthy lifestyle. She feels happiest when around a campfire surrounded by friends, family, and her Dachshund named Rufus.
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