As an influencer, you have a lot of power when it comes to marketing. Several different approaches can be taken, each with its strengths and weaknesses, so choosing the right strategy for your business is essential. An effective marketing campaign will combine various techniques to reach the widest possible audience and achieve the desired results. […]
There are many facets of a business that help lead to its success. One that we often ignore is the importance of branding. Just think of some of the most successful brands in history such as McDonald’s and Coca-Cola. Such branding successes did not occur by happenstance. Instead, a lot of thought and strategy went […]
As marketers, we all know how important demography is. We create market segmentation and focus our campaigns by showcasing people with common characteristics to represent the products and brands. It’s the basic practice used by all marketers in the world. However, at times, I was wondering what will happen if a brand breaks the norm […]
Maggie Bloom
If you are into design, branding or marketing, you must have known the importance of color and how it can live up the visual. Every color tells a story. Each color has the power to infer emotion and influence perception. To understand it, here are the meaning and psychology of colors. Red Red is linked […]
As a designer, it’s no doubt we love our design. Since we have poured our mind, heart and energy into it, it’s easy to say that we want everyone to love it too. Thr thing is, some of us don’t realise what a design actually is. Many even think that design is similar to art. […]
Wahidin WongWahidin Wong is a digital marketer at Adkomu.com and an editor at Tobeeko.com. He is also a jazz and bossa lover. www.aurosign.com
Brand needs marketing. The right marketing to bring its face upfront. To make it obvious in the world that is very crowded already. Everyone simply wants to stand out. The biggest question is, what would you do to make your brand seen? Working on market research? Boosting social media? Acquiring services from influencers? Placing digital […]
Everyone loves visual appearance. We nurture beautiful things and would love to enjoy gorgeous looking objects. That’s why a visually beautiful design is important. It could drive attention and attract even those who were initially ignored. As a designer, we spend a lot of time creating and modifying to get a perfect interface. We use […]
A brand is a concept representing something, in this case, we are talking about the commercial based brand, strongly related to business, company, product or service. In a simple definition, it can be some objects refer to visually defined icons or symbols such as name, logo, slogan, and design concept. Though it is actually not […]