SMS is becoming a vital and highly successful marketing method, as many firms seek to reach mobile clients.
Many organizations feel, erroneously, that marketing to mobile phones requires a significant investment in complex applications and does not provide the personalization of focused information. The reality is that mobile marketing is now relatively simple, and it is becoming an integral part of brand communication.
Understanding SMS Marketing
Text message marketing, or SMS marketing, is a method that sends advertising or promotional materials to customers through SMS texts with their consent. Unlike other digital marketing channels, SMS marketing needs consumers to “opt-in” to receive texts.
SMS marketing is intended to establish a personal relationship with clients. It is a direct and personalized communication platform that eventually increases a company’s brand loyalty and customer engagement.
This detailed post will teach you five SMS marketing messages to send to customers.
1. Loyalty Program Messages
Loyalty programs are intended to encourage consumers to make purchases or make recommendations in exchange for free items or various discounts upon reaching specific milestones.
These are very successful in fostering long-lasting partnerships. Customers feel appreciated. As a result, people invest more time and money with the firm that offers the program.
You can send messages to leads and customers who opt-in about your loyalty program and what freebies or goodies you offer for being a member of the program.
2. Transactional Messages
Transactional messages via SMS marketing provide audiences with the information they need, such as shipment and delivery updates and confirmation information.
This helps clients remain engaged with your business as they wait for their orders to arrive and keeps them informed of important information.
Transactional messages may also contain account balance information, impending payments, bill reminders, and other transactional data that is crucial for communicating directly with your customers.
3. Special Offers and Discounts Messages
This messaging about special offers and limited-time discounts is aimed to reach a lot of people in a short time and, therefore, utilizing a mass text app comes in handy.
SMS messages about promotional offers and discounts are among the most extensively employed marketing strategies today. These are communications delivered directly to customers about product and service offers, discounts, clearances, and special promotions. In most circumstances, the time-sensitive nature of these advertisements generates a strong feeling of urgency.
When mobile customers sign up to receive text messages from your organization, they primarily seek rapid access to exceptional deals and promotions. These SMS promos will immediately increase sales and contribute to your overall success.
4. Customer Service Messages
These sort of messages are designed to assist consumers in having a better overall experience with the brand by giving them a direct avenue to voice issues, ask questions, or otherwise interact with your company’s customer care department.
Your customer service messages may also send surveys to consumers after they connect with your brand or seek reviews from customers to determine whether they would promote your company favorably on social media or search engines.
5. Business Notifications Messages
Several notifications may be issued by SMS. These include regular corporate announcements, including business hours, special events, new product arrivals, new services, replenishment alerts, specials, routine company updates, and even emergency alerts.
Typically, a brief message is sent along with a shortened URL that the receiver may visit to learn more about what is given or mentioned in the alert or warning.
In some cases, you probably prefer sending out rich media messages, with images, videos and audio included. The service is known as MMS, which stands for Multimedia Messaging Service. Though there are differences between MMS and SMS, but each has its own beneficial aspects.
SMS marketing may provide significant advantages to businesses in any sector and is a valuable tactic to use. It brings your message straight to the attention of your consumers. Your consumers do not need to access their email accounts or social media platforms to get your communications since they are sent directly to their mobile devices.
By using these five types of SMS marketing messages above, you will be able to generate leads, maintain your customer base, and increase sales at your business.
Amy Sloane is an alum of Oregon State University where she studied marketing and business. She spends her free time writing and is a knitting enthusiast. Amy loves reading, cooking, and spending time with her dog, Molly. Follow her on Twitter to read her latest blogs! @AmySloane2