Startup bootstrapping means starting a business with existing resources, usually personal funding and skills, without help and investment from investors and venture capitals. You need more than an idea to start a business, though it is brilliant and it is your long-time passion in which you are very sure it is going to take off, […]
Whether you’re running a startup or just a regular internet savvy, you could have heard about Growth Hacking. The phrase is so revolutionary that it is used by almost anyone in startup environment, and begin to be followed by conventional business practitioners. Why Do You Need To Know About Growth Hacking? In fact, many of […]
Joshua Steimle is the co-founder and CEO of MWI, a full service digital marketing agency based in the US, Hong Kong and Singapore. Other than that, he is also known as a serial entrepreneur, writer and speaker. He has written over 200 articles for Forbes, Entrepreneur, Time Magazine, Mashable and TechCrunch. Josh has inspiring journey […]
Meet Ayako Shimizu, founder of Hikari Lab Inc., a startup that develops and distributes video games based on cognitive behavior therapy to treat mental illness. Its innovative project is called SPARX, which stands for Smart, Positive, Active, Realistic and X-factor thought. These games enable people to train their brains out of depression. While SPARX has clinical data to show real therapeutic value, […]
Finding new customers is the main task of every businesses. That’s why we need sales person to gain new customers for our businesses. Not all businesses have the ability to afford getting sales person. If you are a business startup without access to big capital, you might want to minimize the budget. The consequence is, you have […]
Ecommerce could be one of the most popular online business. As the internet technology in retail web development and payment gateway expands, ecommerce follows to grow significantly in the last decade. Just as in the brick-and-mortar retail stores, ecommerce let merchant display his products online along with their descriptions, specifications and prices, allowing customers to browse through and […]
We all know that some businesses require capital, small or big. Some industries, even require capital-intensive funding to start and operate. A robust and complete business plan for these industries is definitely a very important element. Writing a good business plan is absolutely necessary for any startup, even though you are not in the condition of seeking investment. A […]
You have made your product ready and your business began to roll. You start to engage your marketing strategy based on what have been written in the business plan. A good marketing strategy has always been focused on the customers. Knowing what your customer wants and build your products according to their needs. The easy part […]
As we know it, brand is not merely logo and tagline. It is the entire impressions your consumers and markets experience when they heard about your company, product or services. Branding strategy is a long term plan to achieve specific value and goals require in brand building. A well executed branding strategy increases brand image, brand value and brand equity. […]
Imagine you pickup a phone to talk with your friend somewhere in other town. Imagine you walk down the neighbourhood for a casual meetup. Imagine you are in a high school gathering event where you can meet and talk with everyone about anything. Those are social life. And that is the original idea of creating social network, to help […]
Staying active and updated wth the latest trend in social media is very important for business. Hashtag is one techniques we use to share content to wider audiences and increase engagement. What are hashtags? Hashtag is one or more words or phrases preceded with a hash mark (#), which is used along with social media post. […]
Being successful is not something that happen coincidentally. It is a choice. It is a way of life. Nobody is born successful. Even though some of you are born in a super rich family, but still, you are not successful. All those cash are owned by your parents or family, not you. To succeed, you […]
It doesn’t take a genius to know, generating customers is treasure to business success. Without customers, there won’t be revenue to gain. What you might not realize is, business are moving faster than ever. While you are still finding ways to compete, new competitors emerge with similar or more advance products. So, perfecting your sales team is one of […]
“Remember that Time is Money” is a very popular quote from Benjamin Franklin, a statesman, philosopher and scientist. That quote has been shorten to “Time is Money” and has remained as an important statement, especially related to business. As a businessman and entrepreneur, this is an important lesson to follow. So what exactly does time […]
Fintech is a hot startup topic right now. Fintech is not just another buzz on startup world but it is a technology niche that offer really high oppportunities. We have seen how the internet encouraged innovation in various industries, such as retail (B2B and B2C), entertainment (TV and movie), education (online course), media (news and magazine) […]
How do I run my business? How do I increase sales? How do I improve customer loyalty? How do I expand my business? As an entrepreneur who is excited in business, these are questions to ask. And, though they sound common for any entrepreneur, still, these are difficult to answer. You need to collect large number of data, place them in […]
Digital marketing is a term used to describe all marketing activities in digital channels. And when we say digital, it really means digital in a specific definition. Read more about What is Digital Marketing? There are some marketers who insist that digital marketing includes all electronic channels such as radio, television, electronic billboard and other electronic media. To […]
Digital marketing is a way to market your business, brand or product through a digital channels spesifically internet. The obvious advantanges of digital marketing is, it offers two ways communication between brand and consumers. Digital marketing lets people talk to brand directly through various media, including website, social media, messaging system, etc., making conversation a lot easier and […]
As a business owner, we tend to do everything ourselves to save budget. It is easy to understand, especially for small business, since they don’t have big budgets to spend. One thing that is being questioned is the need to hire a business lawyer. Of course, the needs for legal documents when starting up a […]
There are variety of ways to measure how your content marketing is performing. but before anything else, you need to put the first priority in place, which is setting up the content marketing goals. Read more about 5 Business Goals To Drive A Successful Content Marketing Strategy. Measuring up the effectiveness of a content marketing strategy […]
Before you read this, you may want to read this first: What is Content Marketing Strategy and How It Builds Your Brand? Let’s get it straight. Creating the best content marketing for your business is not just about creating any contents. Many marketers has this belief of “if you build it, they will simply come”. It […]
There are so many platforms on the web but nothing creates as much buzz as the social network platforms. It is the only online platform that makes us deliberately willing to be involved with. Before the era of social platform, most of us are not that passionate with getting online. There are not many that ask how […]
The market where we are involved in everyday is advancely evolving. If you compare current market to let’s say 10 years ago, you will find big differences on market behaviour and spending habits. The penetration of technology and how we use them are the reasons behind these changes. One of the marketing strategy that gets affected a […]
When you are working or doing business in marketing fields, you have pretty much heard the terms Content Marketing every once in awhile. It’s all over the internet, in blog posts, ebooks, videos, podcasts and printed books. It has became much more popular since the change of Google Search Algorithms to be more concern in the value […]
Free Will Economy, an economic system to describe contribution you can give to the community by offering your skill to complete a job for others and let others decide how much they are willing to pay you back.