If you’re running a small business, a startup or looking for monetization, social media is a channel you can’t ignore. It’s a platform to socialize your brand and communicate with the audience.
When done right, the number of your social media followers will increase overtime. Followers are people, which means a percentage of them can become your potential customers or clients.
However, they will not buy from you unless you can connect with them genuinely. You need to gain their trust and assure them that your product and service are worth their investment.
How can you do that?
Here are some top strategies to build your followers’ trust and turn them into your clients.
1. Give value
Make sure your content has value. They are relevant, reliable, useful and able to provide solution.
Posting your content consistently is a great way to establish authority and increase opportunity to become market leader in the industry.
Also, don’t forget to post inspiring and entertaining content too. Social media is supposed to be fun.
2. Stay authentic
Authentic content works best! They give emotional touch that presents the real you.
To do this, here are some things you can do:
Share the story about your brand, product and service.
Share behind the scene, how your product is produced or how it gets to your customers.
Introduce the team. Be casual and show the fun part.
Talk about happenings, issues and concerns.
Be real. Stop trying to be perfect in every posts.
3. Create Lead Magnet
A lead magnet is a free giveaway for your audience in exchange for their email address, phone number or other contact information.
Some giveaway ideas you can try are ebooks, tutorials, designs, worksheets, mini courses and webinars.
The purpose of lead magnet is to build a mailing list which can be used to send out offer, promotion and other information as well as keeping your audience in touch.
Reaching out to your audience through direct message (DM) is a great way to form a connection.
Check out their profile to see if you have common interests before starting a conversation or send them a greeting after following you. Be friendly and make it as personal as possible. No one likes to talk to a machine or robot.
The bottom line
Make sure to add these tips to your social media strategy. It won’t happen over night but social media is a powerful marketing tool. If you are consistent, you will be able to convert your followers into customers.
Wahidin Wong is a digital marketer at Adkomu.com and an editor at Tobeeko.com. He is also a jazz and bossa lover.