It’s an old case and I’m not sure if you have heard about it, but I think it is still a nice story to share. In the early 2000s, a US-based retailer, Target sent out a bunch of deals of pregnancy-related products. One of the coupons went to a 17 years old girl who was […]
Marketing research is a strategic method of gathering, recording and analyzing information to understand the market. It includes research for customers, location, competitors and happening trends. Marketing research is a continuous process. An important practise required in every companies from small businesses to big corporations. It provides the business with insights and solutions to marketing problems. What to […]