Design is more than just aesthetics; it is a powerful tool that shapes our experiences, environments, and even the way we interact with the world. From the products we use daily to the cities we live in, design touches every part of our lives. The question of whether design can change the world isn’t just […]
Making your brand unforgettable is one of the most important strategies for long-term success. A memorable brand not only attracts customers but also builds loyalty and drives word-of-mouth marketing. Here’s how you can create a brand that sticks in people’s minds. 1. Understand Your Audience The first step in making your brand unforgettable is understanding […]
Key Takeaways: Whether realize it or not, we are living in an age when information is shared almost instantaneously. This also means, that for business, engaging your audience needs to be done quicker and more efficiently. Getting the audience to read long articles and watch long videos is not that effective anymore. Who has time? […]
The role of brand strategy cannot be overstated. The brand strategy serves as the blueprint guiding businesses toward success, helping them navigate through market complexities and carve out a distinct identity in the minds of consumers. In this article, let’s talk about the fundamental components of a brand strategy, exploring how each element contributes to […]
As an influencer, you have a lot of power when it comes to marketing. Several different approaches can be taken, each with its strengths and weaknesses, so choosing the right strategy for your business is essential. An effective marketing campaign will combine various techniques to reach the widest possible audience and achieve the desired results. […]
There are many facets of a business that help lead to its success. One that we often ignore is the importance of branding. Just think of some of the most successful brands in history such as McDonald’s and Coca-Cola. Such branding successes did not occur by happenstance. Instead, a lot of thought and strategy went […]
As marketers, we all know how important demography is. We create market segmentation and focus our campaigns by showcasing people with common characteristics to represent the products and brands. It’s the basic practice used by all marketers in the world. However, at times, I was wondering what will happen if a brand breaks the norm […]
Maggie Bloom
If you are into design, branding or marketing, you must have known the importance of color and how it can live up the visual. Every color tells a story. Each color has the power to infer emotion and influence perception. To understand it, here are the meaning and psychology of colors. Red Red is linked […]
As a designer, it’s no doubt we love our design. Since we have poured our mind, heart and energy into it, it’s easy to say that we want everyone to love it too. Thr thing is, some of us don’t realise what a design actually is. Many even think that design is similar to art. […]
Wahidin WongWahidin Wong is a digital marketer at Adkomu.com and an editor at Tobeeko.com. He is also a jazz and bossa lover. www.aurosign.com
Brand needs marketing. The right marketing to bring its face upfront. To make it obvious in the world that is very crowded already. Everyone simply wants to stand out. The biggest question is, what would you do to make your brand seen? Working on market research? Boosting social media? Acquiring services from influencers? Placing digital […]
Everyone loves visual appearance. We nurture beautiful things and would love to enjoy gorgeous looking objects. That’s why a visually beautiful design is important. It could drive attention and attract even those who were initially ignored. As a designer, we spend a lot of time creating and modifying to get a perfect interface. We use […]
A brand is a concept representing something, in this case, we are talking about the commercial based brand, strongly related to business, company, product or service. In a simple definition, it can be some objects refer to visually defined icons or symbols such as name, logo, slogan, and design concept. Though it is actually not […]