Have you ever imagine if the content you post is not just another content, but something your audiences cannot forget about? Can you also imagine if your audiences not just accidentally read or watch your content in their newsfeed or timeline, but they look for it and wait for you to post a new one? […]
Video has became increasingly popular. The reason behind this is because video offers motion pictures which is much more enjoyable to watch. We don’t need to read long text to understand certain information being shared online. As the internet has been far crowded now, our behaviour in getting information has changed. Imagine the amount of […]
There are variety of ways to measure how your content marketing is performing. but before anything else, you need to put the first priority in place, which is setting up the content marketing goals. Read more about 5 Business Goals To Drive A Successful Content Marketing Strategy. Measuring up the effectiveness of a content marketing strategy […]
Have you ever heard a quote “If you build it, they will come”? It was from a movie, Field of Dreams, that was played on big screen on 1989. Though it is quite popular, but it does not always right. At least when related to online media. As a business owner or a marketer, you will certainly […]
Most marketers are into content marketing now, but many of them are not getting result as expected. The idea of content marketing is not just about writing some articles occasionally, publish them on the blog, post the link in social media and waiting for comments. You need to go further. Attractive contents, consistency, engagement and measurement […]
Content Marketing is a strategy to communicate with audiences through storytelling. Rather than putting all the efforts through the advertising, companies create compelling and emotional contents to get into the mindset of the audiences. Content marketing is nothing new. We could track back the realization of content marketing since around 1920’s. It was the time when swing and jazz are the dominant […]
Before you read this, you may want to read this first: What is Content Marketing Strategy and How It Builds Your Brand? Let’s get it straight. Creating the best content marketing for your business is not just about creating any contents. Many marketers has this belief of “if you build it, they will simply come”. It […]
There are so many platforms on the web but nothing creates as much buzz as the social network platforms. It is the only online platform that makes us deliberately willing to be involved with. Before the era of social platform, most of us are not that passionate with getting online. There are not many that ask how […]
When you are working or doing business in marketing fields, you have pretty much heard the terms Content Marketing every once in awhile. It’s all over the internet, in blog posts, ebooks, videos, podcasts and printed books. It has became much more popular since the change of Google Search Algorithms to be more concern in the value […]