How many times have you heard from your clients asking for the number of followers he can get if they hire you or your agency?
Quite a lot?
The thing is, social media doesn’t work that way. The number of followers is just a number. It means absolutely nothing to your brand or business or your revenue goals if they don’t care and don’t actively consume your content.
Also, people are not referring to how many followers you have when deciding to engage with a social media account, but it’s more to the content.
Having 1K followers with great posts is far better than having 10K followers with bad contents.
So, instead of chasing to gain followers, a brand should be better off creating good content with nice pictures and captions, or engaging videos that tell stories.
Trust me, the number of followers will grow eventually.
However, as someone who runs a social media agency as well, I deeply understand, it is so hard to explain it to the clients. Most of the time, we are in a difficult position because the clients won’t accept what we tell them.
It’s crazy, but it happens almost all of the time.
So, what’s the solution if you may ask.
I would rather make it simple. Just go with the flow. Do what the clients ask for and work your way to increase followers even though that doesn’t bring much luck to the brand, but at the same time, you need to work on what you know best for them as well, which is creating good content.
Because whether you are a freelancer or owning an agency, you are running a business after all. You need clients to keep it moving and growing.
Growing the number of followers doesn’t hurt anyway. It’s just not that useful for the brand.
So, instead of standing too tough in what you think right or wrong, just work your best to a win-win direction.
Wahidin Wong is a digital marketer at Adkomu.com and an editor at Tobeeko.com. He is also a jazz and bossa lover.