It’s no secret that people are more inclined to spend money when they feel comfortable. If you want to make your customers happy, you need to give them a place where they can enjoy themselves. It starts with the environment you create.
1. Nail the Lighting
It can be hard to hit that sweet spot between too bright and too dark. Depending on your business, different types of lighting will fit better than others. However, there are some basic guidelines you should follow to keep your customers comfortable.
You need to make sure customers can read menus, product descriptions, or anything else they need to see. This means having bright enough lighting, but not so bright that it’s blinding.
At the same time, you don’t want your customers to feel like they’re under the spotlight. Try to avoid harsh fluorescent lighting if you can and opt for lamps or other soft light sources instead. The best way to do this is by using adjustable lights that can adapt to different lighting situations.
Lighting is more than just how bright a light is, though. You need to make sure lighting angles don’t cause excessive glare on points of interest. You may also benefit from trying different color temperatures for your light bulbs. Test everything out by putting yourself in your customers’ shoes and walking, sitting, or browsing your building as a customer does.
2. Choose Art Over Decorations
Bland walls and empty spaces are more than missed opportunities. The blankness in a store can communicate a sense of cheapness, temporariness, and even coldness.
On the other hand, businesses that go all out with decorations can cause disorientation and make customers feel anxious or cramped.
While business decorations are often too busy or boring, art provides a sense of tranquility and relaxation. It also gives you a chance to show off your personality and style as a business owner.
A little bit of art can make a big difference in the comfort level of your customers. It gives customers something to focus on if they get bored and provides visual interest without being overwhelming. Good art can also give customers a sense of security, since appreciating art is a universal activity.
When choosing art for your space, think about what will make people feel at ease. Most importantly, you want to give customers the feeling that they are ‘in the right place.’ This means choosing visually interesting art that compliments the rest of your customer’s experience.
If you’re struggling to find good art, you’re not alone. Staying on top of wall art trends probably isn’t your #1 priority as a business owner. Creating a gallery wall of trending wall art would be a great focal point in your space and a fantastic starting point to broadening your art knowledge.
3. Keep Comfy Temperatures
Keeping customers comfortable often comes down to one thing: temperature.
First, you want to make sure your air conditioning is working properly and that it’s set to a comfortable temperature. You also need to make sure the airflow is good and that there’s no buildup of heat.
If you’re in a colder climate, you need to make sure your heating is also working properly. Just like with AC, customers can tell when heat isn’t working properly and it will make them uncomfortable.
Temperature isn’t just about the air, either. You need to think about the temperature of your surfaces and the materials you use. Wood, concrete, and metal can all feel much colder than softer fabrics like cotton or wool.
4. Cleanliness, Of Course
When it comes to customer comfort, cleanliness is next to godliness.
Customers are often very sensitive about how clean (or dirty) an area is, especially public areas like bathrooms and seating areas.
Keeping things clean and sanitary is a major task but is worth the work. And spending a little more on furniture that is easier to keep looking clean may be worth it as well.
Control Customer Experience
Customer experience is the new battleground for competing companies, according to a series of studies cited by TechJury. 86% of customers are willing to spend more for a better experience. The environment you create for your customers is a major part of their overall experience, and neglecting it can kneecap your chances of taking off as a business. So, make sure the environment you create is comfortable and welcoming for your clients.
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