It is a very common question not only for first-time entrepreneurs, but also for experienced entrepreneurs.
The hardest part in the beginning of a startup is getting the idea that works. It may come in all of a sudden, but anyway, we are definitely talking about finding idea that does not exist and make it a business concept that works for people.
A good business idea is an intersection between problem solving, opportunity and market. Some would add luck in the process but I would like to include it in the opportunity section. We may not have these three sections coming at a time but a good entrepreneur knows how to seek what’s missing and add it to complete the process.
So, how do you generate new startup ideas? If this is getting much more difficult, you might want to follow this list to for an easier way to find a good idea.
1. Know people’s problem
Business ideas are basically about identifying problems, analyze it and bring out solutions to solve the problems. You need to look at your surrounding closely and identify problems they’re facing. That’s how mobile phone was being invented or how digital map was being created. Try to notice when someone say “i wish I could…” or “I wish there will be…”. Write them down. You might need it for a business idea later.
2. Creating better life
Everyone wants better life but not everyone want a change. You can try to elaborate this behaviour. The best way to push people in having a better life is by creating something that is obviously fun and easy to use. Take online ticket booking as an example. We are now able to book any flights anywhere with the help of a smartphone.
Though this is almost similar to the first point of solving people’s problem but more specifically, this is about innovating tool to ease people’s life. We don’t have much problems in booking ticket by phone, but it is more fun and simple to book online. We can also choose from any available flights and compare prices before deciding which one to purchased.
3. Creating healthier life
As the quality of life improves, everyone is now seeking ways to live healthy lifestyle. There are huge opportunities for entrepreneurs to get in this business. One example is a mobile app to track how long you’ve walked or jogged, how many steps you’ve taken and how much calorie you have burnt. Do your research, you could find something that help people improving their healthy lifestyle.
4. Money and financial
People loves to make money. You can think of various ideas related to money that benefits people. Some of them are teaching people how to make money, how to get rich or providing consultation about finance and investment.
5. Motivation and clarity
We are living in an unstable and confusing world. If you can find ways to solve this, you are on the way to a good idea. The business ideas that you can come out is more about being a life coach, mentor, trainer, expert guru or motivator.
These list is just general suggestions to generate your business ideas. Always remember that you are unique as a human being. You have your own talent, skill, experience and passion. The best way to find a good business startup idea is to look within yourself, know yourself and be yourself. You need that passion to keep the business in the long run.
Wahidin Wong is a digital marketer at Adkomu.com and an editor at Tobeeko.com. He is also a jazz and bossa lover.