It is vital to update your organization’s data constantly. An updated database will assist you in strengthening client connections and focus on your business goals. With client data, you can use your preferable CRM software. With it, you’ll eliminate the need to search for data from outdated files constantly. It will also help you protect sensitive client data.
So, back to the critical question, how can you keep your business data updated? Read below to find out.
1. Always Have Complete Data
Having incomplete data can ruin your relationship with clients. Also, it can sabotage your marketing. Consider the situation where you need to educate your clients about a new product launch, but their contact data is missing. You don’t know their phone number or email address. Stressful, right?
You can avoid this by constantly recording complete consumer information. Be sure to invest in an automated system to save time. If you’ve lost any critical data, you can always seek professional help—for instance, USPS address verification can help your business verify all their mailing addresses. So, you don’t need to make wrong deliveries just because you didn’t save your clients’ information appropriately.
2. Eliminate Duplicates
Although it may seem trivial duplicate data will not only confuse you but also waste your time. For customer data, you can always use CRM software to find and eliminate it.
Be sure to practice regular clean-ups to avoid duplicates and ensure accuracy. However, exercise prudence when deleting data. Start by comparing it and capturing all-important client information in one file before hitting delete.
You can also erase data from your system that you no longer need, such as deceased customers. If a client’s postal address or physical location changes, edit and save.
3. Improve Your Business Data Security
If your firm has several users, it implies that multiple persons have access to your database. In this circumstance, it is prudent to develop a sturdy and secure system that protects your business critical data.
For example, you can restrict user access to the system to limit their rights to edit critical data and only allow the chosen few – one or two employees—to do so. This will help your database to remain clean. It will also allow you to track even the slightest changes made to your system.
4. Ensure Data Validation
One way of ensuring complete and updated data has system validation in place. Come up with a system that has mandatory and specific fields. Every individual entering the data must fill these specific fields before proceeding to the subsequent steps. Some required fields in the system may comprise physical address, cell phone numbers, and physical address.
5. Have a Data Entry Mechanism
Because of the advent of automated services like CRM systems, most of your data is correct and current. Yet, you cannot always rely entirely on them to take care of everything. Human intervention is occasionally required to guarantee that the data is of excellent quality.
Having a uniform data entry process is one way to ensure this. For example, depending on the scale of your business and customer base, you can arrange your records alphabetically, by country, postal address, or even by designation. Thus, retrieving critical data from the system will be as simple as clicking a button.
6. Keep Up with SEO
Google’s and other leading search engines’ algorithms change constantly, so staying informed is critical. Luckily, Google Webmaster has information about these changes.
So here are a few things to know to stay informed:
- In addition to reading up on the subject, it is generally preferable to hire an SEO business to keep you updated.
- Note changes in search engine criteria that could cause your website to be eliminated from the search results, including maximum keyword density.
- If your site is deleted from the search results, you should expect a significant drop in visitors.
Research deeply about efficient SEO tactics and be in the know. Many websites offer comprehensive information. So be sure to browse them as often as possible.
Ensuring your business is up to date starts with in-house activities, such as updating your client database to ensure that you have accurate information. Take one step at a time by implementing each of these and watch your business grow.