You have a great idea to start a business. You have also finalised the plan. But you may not noticed that you will also need some tools and apps to assist you in running your startup business.

If you are careful about capital and operational budget, you can try these free tools and apps. They are more than enough to help you in getting online, marketing your business, communicate in social media, develop contents and other strategic purposes. You can always consider to go pro when your business grows.

So here they are, a great list of online tools and applications to help you success in business.

1. WordPress
Starting as an open source blog platform, it has vastly grown to be very popular. Now it can handle the very simple blog to complicated CMS website. WordPress is also supported by a very huge community. There are a lot of plugins to improve website functionality and themes for frontend design. You can choose whether to use free or paid ones to build your business website. Installation is simple and you can find tutorials anywhere.

2. Google Analytics
Tracking your website activity is very important to learn and evaluate your web performance. Google Analytics is a free website tracking tools made by Google. You can find out about the number of visitors, where traffic comes from, number of new and returning visitor, how many pages are being visited and other statistics.

This tool is very useful to know whether your website and business in general, are heading in the right direction.

3. Wrike
Wrike is an online project management tool ideal for business. The free version allows you to work with five users. It offers task management, team engagement, integrate with popular software including Excel, Word and Google Drive. It integrates with your email too.

4. Evernote
Evernote is a great app for keeping and storing contents. Imagine when you suddenly have an idea while enjoying a good afternoon in a park. You can launch evernote from your mobile phone or tablet to save it. The great thing about Evernote is, it has capabilities to save text, photos, audio and website. You can also sync these data between devices.

5. Dragon Dictation
Dragon Dictation is an app to record your ideas or anything you want to remember. You might be in the middle of something when an idea pop up. You can shoot up Dragon Dictation, press the red button and start talking. It can turn your voice to text too.

6. Hootsuite
This is a tool to manage your social media marketing. There’re free and paid version of Hootsuite. With free version, you are allowed to manage three social profiles. You can choose either Facebook, Twitter, Instagram, LinkedIn or Google+. Two RSS Feeds are included as well.

7. MailChimp
Email newsletter is still unbeatable as one of the best online marketing tools. You can broadcasts announcements, promotions or other marketing materials through email. MailChimp has been an email marketing provider for years and able to manage large number of emails. It provides complete tools from creating subscription form, email template design, email delivery and statistics. The free plan allows you to maintain 2,000 subscribers and send 12,000 emails per month.

If you have a blog within your website, you need to frequently post articles. is a search engine to find related contents. This tool can be accessed through web and mobile app. It also offers free and paid version. All you need to do is type in the keywords. The results will show list of matching topics. It will help you get a better idea on what article to write for your business blog.

There you are, 8 free productivity tools and apps to boost your business. They should enable you to work and manage more effective and efficient. Let me know if you have others to include in the list and share if you find them useful.

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