As a business owner, you realize the importance of retaining current customers and acquiring new customers. When potential customers are looking for goods or services, they want to go directly to the website in order to find out more about the brand and to make contact with the company. You recognize that your website is the face of your business, so it is imperative that you have a highly functional website. Unfortunately, not all websites are created equally. You do well to avoid some common pitfalls when creating a website.

1. Creating Your Own Website

If you are a novice when it comes to websites, it is probably a good idea for you to deal with a professional. There are tons of different cookie cutter outlines for websites, but a professional website is built by a web designer who is aware of the latest innovations in technology, and this person can also maintain your website. Website maintenance is imperative to the success of your website, so you do well to deal with a professional website designer.

2. A Cluttered Website

When your potential customers go to your website, they are going to want to see a clean site. When a website has too many widgets, too many different fonts, too many pictures, and too many pop-ups, it can be overwhelming to the visitor. When visitors are overwhelmed by a website, they are no longer inspired to continue to look through the different pages. Do your potential customers a favor, and build a website that is not cluttered.

3. A Website That is Difficult To Navigate

You want your website to be easy to navigate for your company’s customers. When customers look at your website, they usually look from top to bottom and from left to right. Knowing this, you do well to place your contact information in a location that will be easily seen by the eyes of your customers. Your website should be designed in a way that is simple to navigate, and your visitors should always be able to easily find the button that allows them to go back to the homepage.

4. Untrustworthy Website

It is imperative that you have trustworthy VPS web hosting technology formatted on your website. Your customers will be trusting your website to maintain their private information. Breaches can happen when websites are not secure, so do your due diligence when it comes to finding a trustworthy host before you launch your website.

5. Too Much Text

When leads visit your webpage, they are going to want to read about your brand. Keep in mind that your visitors must use search engines to find your page, and if there is too much text, it can be hard for those search engines to find relevant information on your site. Make sure you have your keywords targeted on your page and omit unimportant texts.

6. Slow Load Times

Your visitors do not want to wait for your website to load on their devices. This could be a problem with your hosting, or it could be an issue because of large images. Use simple tools, and check the speed of your website. Also, use a hosting platform that guarantees speed, compress your images, and uninstall unnecessary plug-ins.

7. Long Website Forms

In order to convert traffic into leads, you need to get some information about your page visitors. Keep in mind that they will not want to fill out any form that is too long. In order to avoid issues, limit the content on your forms to only the information that is essential. This can be as few as three and six fields for each form.

A Website is Your Business’s Digital Storefront

There is no way to get around the need for a good website. Unless you are a professional, get in contact with a highly recommended website designer who can help you to create a page that suits your brand. Not only does your website benefit your customers, but it will also help you to get new leads as well. Your website is the face of your company. A good website can make or break your brand, so make sure it represents your business well.

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