A webinar is a seminar done online. It offers an easy way for you to connect and create instant trust with your audience. When done right, webinars position you as a trusted professional in your niche. They can even increase your conversions in real-time. Here are tips on how to use webinars to grow your lead generation campaign.
The success or failure of your webinar is dependent on the event speakers you are highlighting. Before you send invitations out, you need to conduct a survey and research who your target audience is so you know what topics they are interested in. Factors, such as past buying behavior should guide you when selecting your target audience and speaker for the webinar.
The idea behind the research is to understand the needs and concerns of your prospective buyers and the persona of your targeted buyers. If you have a good understanding of the audience, you will have the right content for them and increase your lead generation.
When creating your content for the webinar, you need to ask yourself what the attendees will gain from the webinar. Anyone who attends the webinar needs a solution to something; maybe to learn a new process, get insights, or learn a secret. The attendees need to know what to expect beforehand and this will help you in marketing the event. Additionally, you can offer some freebies afterward.
To gain more trust from your prospects, you can back up your claims with proof, such as testimonials. For instance, you can set the webinar to be “The Financial Freedom Webinar: Learn the Three Main Ways to Choose the Top Crypto To Invest In Every Year.” In such a case, the attendees will come hoping to learn three ways to choose an investment every year. However, you might persuade them more by showing the results you’ve had with these three methods. Or, you can show the profile and portfolio of the experts you plan to invite to the webinar.
Landing pages for webinars convince the prospects more about why they should attend. It is the door that leads to the registration page. Creating a dull page with nothing more than the registration form might dissuade even the prospects who had made up their minds to attend.
The design needs to be simple. The information on this page should match the information on all other platforms that market the webinar. Offer all the information a prospect needs to make their decision without cluttering the page with details. However, if you plan to invite presenters, include their biographies on the page. Make sure the page is available on mobile.
If you get a partner for your webinar, you can double or triple the attendance. You should not, however, go for a competitor. Think of a brand with the same audience as you do. For instance, if you create custom clothes, you can partner with an expert from a jewelry company. This way, there will be no competition, and you can merge audiences for faster lead generation.
You need to create a promotional page for your audience and create a promotional kit for your partner. This way, the marketing will be consistent with what your brand stands for. It will also save your partner time and effort and allow them to concentrate on the content for the webinar.
You need to have a practice session before the day of the webinar. This ensures that everyone is on the same page.
You can be in the same room with your partner or be in separate rooms. As the host, you need to have the right equipment and tools, starting with a good web camera, a good internet connection, enough lighting, and reliable webinar software.
You need to set up these things at least a week before the day of the webinar during the trial run. This way, you will find out what works and what does not. Other features you need on the webinar platform include polls, public chat, Q&A, and in-webinar pop-ups.
Your webinar needs to be available after the event. Most of the attendees would like to re-watch the entire or a part of the webinar. So, make it available for them and anyone else who did not attend and would love to see what went down. Making a recording of your webinar available will make it more accessible to more viewers. Use these suggestions to make your next webinar a hit and to increase your lead generation tactics.