Brands have been rethinking how they connect with consumers as audiences become more discerning and crave genuine insights. Key Opinion Consumer (KOC) marketing is emerging as an answer to this shift. Unlike KOLs or influencers, KOCs are everyday consumers who share their honest opinions and personal experiences with products, often influencing purchasing decisions in their […]
Wahidin WongWahidin Wong is a digital marketer at Adkomu.com and an editor at Tobeeko.com. He is also a jazz and bossa lover. www.aurosign.com