A strong, trusted brand is vital for your company to survive and thrive in the highly competitive business environment. However, building exceptional brand awareness for your business isn’t simple, especially if you aren’t using the right strategies. Furthermore, creating brand awareness can be extremely challenging if you’re running a small business with scarce marketing resources.
Nevertheless, Forbes notes that building brand awareness should be one of your company’s key objectives. Therefore, your company’s marketing team needs to develop simple ways to build brand awareness to gain or maintain your company’s competitive advantage.
Here are five easy strategies your marketing team can leverage to create brand awareness for your business.
1. Give out Free Samples and Branded Items as Gifts
Customers like free stuff, and giving out free samples and custom branded items can boost your brand awareness efforts. For instance, you could decide to offer your prospects free trials of your products or services. Alternatively, you could opt to give your loyal customers branded items, such as custom tablet cases branded with your company logo. Letting your prospects try what you’re offering is one of the most effective ways to create brand awareness.
When implementing this approach, always use the term “free” in all your promotions about free trials, samples, and demos. Also, you can emphasize by including the word on your infographics for prospects to spot it while scrolling through their feed.
However, ensure you research your prospects’ preferences before giving out samples and free custom branded products. That way, you can give them gifts and samples they value, and that can help your company convert them.
2. Develop Shareable Infographics
Today’s customers are highly active on various social media platforms, and your company can leverage this to create brand awareness. Consequently, shares and likes across social media platforms are vital for reaching new audiences. Shareable infographics can ensure that prospects beyond your follower base view your promotions and advertisements.
Besides, shares can help your company build an organic reach owing to discriminatory algorithm changes. Practically, this is experienced on Facebook’s algorithm that gives preference to shares from family and friends over company posts.
Infographics happen to be one of the most shareable forms of content your company can leverage to take advantage of this strategy. Besides, customers find them easy to consume, more fun to read than text, and visually engaging. Furthermore, research indicates that the human brain processes visuals over 60,000 times quicker than normal text. Likewise, over 94% of blog posts leveraging infographics have better engagement. That’s why using infographics is one of the most effective ways to create brand awareness for your company.
3. Enhance Your SEO Strategy
SEO is also very important when enhancing your company’s exposure and recognition online. Enhancing your SEO marketing strategy means search engines, including Google, can easily see and rank your web pages better on search engine results pages. Here are key strategies on how you can leverage user-intent-related keywords to boost your SEO strategy and brand awareness efforts:
- Conduct thorough user-intent-related keyword research in your sector and content niches. Usually, these are the keywords your prospective customers commonly use to search for businesses like yours.
- Develop content that revolves around these keywords. Include your industry or niche-specific keywords in the headlines of your content and image titles to make it easier for Google to find and rank your posts.
4. Create a Referral Program
Creating a referral program through which loyal clients can become your brand ambassadors is an excellent way to create brand awareness. Research indicates that close to 49% of customers in the United States admit that family and friends are their most reliable source of brand recommendations.
A referral program expands your company’s reach, and what’s better, the awareness comes from a reliable source that prospects trust – family members and friends. This aspect makes referral programs one of the most effective ways for your company to create brand awareness.
5. Leverage Branded Packaging
Your company can also build brand awareness by leveraging unique product packaging. Doing so improves your customers’ experiences. In addition, unique packaging can appear like a gift before your clients’ eyes – particularly during the holiday season. Eventually, as your clients take the packaging to their homes, they’ll publicize your company, further creating brand awareness.
Conclusion
Building a robust and trusted brand name is vital in today’s highly competitive business environment. You can use these five simple strategies to kick-start your journey of building brand awareness.
No Comments
Leave a comment Cancel