- Why Your Engagement Rate Low on Instagram?
- Why Your Instagram Engagement Low?
- Why is Engagement Tanking on Instagram?
Building engagement on social media is not easy. Unless you are extremely popular, it is becoming more difficult to get like, comment and share on practically any platform. And “view” or “reach” is all the engagement you get.
Unfortunately, the number of views actually has little relationship to the number of like, comment or share and often becomes a negative indicator of the whole engagement.
To make it simple, 50 people who would like, comment or share the post do not really depend on the number of views. You won’t find many differences between 100 views and 10,000 views.
This is similar to the case of traditional marketing when you put up an advertisement on a highly popular media. You get a lot of audiences but the people who call to ask about your product is just too low.
On social media, It can become even worse when the total number of followers brings only a small help to your engagement.
In other words, more followers do not mean more engagement.
These are what actually happening.
Instagram is very crowded now.
So, interaction is not down because people are bored with it, thus creating less post. Instead, the feeds are more crowded now.
According to its Business Blog, until September 2017, Instagram has 800 million users worldwide.
It is not hard to understand why your post has less exposure. Hence the less engagement.
Instagram automatically select what it thinks best for us to see in our feeds.
If you haven’t noticed it yet, the feeds on Instagram are not displaying based on time of post anymore, but they appear based on our interactions with the other accounts.
Before the algorithm update, posts were ordered with the newest post on top of your feeds. Nowadays, the feed is ordered by what you’re most likely interested in. Account with contents that we have liked and commented are showing up on top but other than those, they are hidden.
And it is true that if you haven’t engaged with your family for the last few days, you will have less chance or not going to see their posts now.
Brands have also become concerned that their contents are not going to be seen anymore.
The algorithm was applied to Facebook a few years ago and it is adopted by Instagram recently.
There’s an engagement tool called promoted post on Instagram.
Or some are more familiar by calling it Instagram ad. It is a paid advertising to make your post or profile more visible.
So, when you think it is too hard to build organic engagement, especially when your account is new, the easiest solution is by paying to promote.
But if you are looking for ways to increase organic engagement rate on Instagram, here are some tips to go: How to Increase Engagement Rate on Instagram.
All of the above have absolutely contributed to the reduction in your engagement rate. If you have other reasons to share, please let us know.
Wahidin Wong is a digital marketer. He is also a jazz and bossa lover.