Have you ever heard a quote “If you build it, they will come”?
It was from a movie, Field of Dreams, that was played on big screen on 1989. Though it is quite popular, but it does not always right. At least when related to online media.
As a business owner or a marketer, you will certainly want to utilize the power of social media to benefit your business. The problem is, there are a lot of social media account for brands are left unmaintained.
Do you think the audience will come?
The fact is, if you don’t care, nobody cares.
A good car has no power if you don’t maintain its engine. Social media has no power if you don’t maintain its content.
Building a website or registering a business to social media are no hard task, but getting them on top condition to engage with audiences is absolutely not easy.
That’s how I get the idea to share these awesome tips on how to improve your social media marketing and increase engagement. Let’s dive right in.
Creating valuable contents
First thing first, creating content is the first thing to do and it is not just any content. It has to stand out from the crowd. So, you have to produce content that benefit people, appealing and entertaining.
To sum up, the content has to be valuable, be it in the form of text, photos or videos. However
, one must-do tips is never post a text-only content. Always accompany your content with a visual graphic.
Social media is about building communication, connection and in the end building a long term relationship. So, your content has to engage with the target audience.
This means, your content shouldn’t be hard-sales advertising. Even if you want to advertise your product, do this only once in long while or only when there’s new thing to introduce.
If you do it too often, it will not become informative anymore. People will not engage or even worse, clicking the unfollow button, because it is not interesting and become boring.
Growing followers are essential. Otherwise, your content and brand will go unnoticed. In opposite, having a large number of followers means more communication, more shares, more awareness to your brand and finally, more revenues.
But how in the world can we increase the number of followers?
You can try these tricks:
- Create and post valuable contents
- Get everyone in the business including employees to share the contents.
- Get them to share about the link to social media once in awhile.
- Get them to invite their friends or followers to join the accounts.
- Use photos or videos
- Use hashtags
Do these continuously. You will notice an increase on the social media followers.
Be on multiple social media platforms
The reason is your business and brand need to appeal to a wider audience. Each social media has its own characteristic. Different platforms will attract different people. There are people that is active on Twitter but not on Facebook or on Linkedin but not on Instagram.
Another advantage in getting on all platforms is, you can test each of them and will find out which one works best for your business, brands and customers.
Your social media followers will post comments or questions. Make sure you provide fast feedback.
If you have not been able to answer, a general feedback should be posted first, such as “Thanks for the question, we will provide an answer within … hours”. This will create an impression that your account is active. Someone in the company is there to offer support.
Be consistently active
Have you ever noticed that social media also acts as your front-desk customer support? In this case nothing comes worse than inactivity in social media.
You need to stay updated and reachable at all possible times. This is why you need a planned schedule to always post regularly so that your audience feels you are always there to contact.
If you do this right, you will improve brand image and increase engagement with your audiences.
You have planned the schedule, write the contents, post them regularly and already respond to any comments. Now it is time to review how your social media marketing performs.
Some social media including Facebook and Twitter allow you to track the statistics. For other non-analytics platforms, you can try third party apps to track them down.
You need to pull out these data and analyse them. You will know which topics brought a lot of comments, likes and topics that are not being liked. This data will help improve the performance of your social media strategy in the future.
Social media strategy can increase your relationship with customers and increase revenue, but you need to do it the right way. Otherwise, it will just be a waste of time, energy and cash.
The above tips may not cover everything, but I hope you find them useful. Feel free to comment and share if you do.
Wahidin Wong is a digital marketer. He is also a jazz and bossa lover.