5 Business Goals To Drive A Successful Content Marketing Strategy

Content marketing is a buzz recently. Many companies get into utilizing content strategy into their marketing plan. Content marketing comes in many forms: articles, blogs, advertorial, press releases, sponsorship, promotions and other relevant forms of content. The contents can be text, images, videos and infographics. A successful content marketing is …

The Soap Opera of Content Marketing

Content Marketing is a strategy to communicate with audiences through storytelling. Rather than putting all the efforts through the advertising, companies create compelling and emotional contents to get into the mindset of the audiences. Content marketing is nothing new. We could track back the realization of content marketing since around 1920’s. It was the time when …