Cultivating Content Strategy for Social Media

Cultivating Content Strategy for Social Media

There are so many platforms on the web but nothing creates as much buzz as the social network platforms. It is the only online platform that makes us deliberately willing to be involved with.

Before the era of social platform, most of us are not that passionate with getting online. There are not many that ask how to register and how to use a website before. We are pushed to get online because more and more of our social circles are there. It created a long-tail viral which strongly pull us to join in the crowd.

They became part of our daily life ever since.

After a short while of its existence, someone, somewhere has the idea of registering his business into social media. He started to post social status with a big hope to create sales from there.

And it became a new marketing activities.

Companies, big and small began to join the networks and start competing to push out the best content to attract audiences. And that was when the job positions related to social media maintenance was created. These positions goes from the name of social media strategist to social media manager. There could be higher level in certain companies.

The most important part on managing social media is creating valuable and interesting content. These contents have small differences with ordinary journalistic articles.

Posting in social media needs to be fun and entertaining beside being useful. You need to create a short but solid content that eye-catching in the newsfeed or timeline. And not anyone can do that.

So, how are you going to create good contents for your social strategy? Let’s find out.

Understand your business

Know your industry, product you serve and market you are targeting. From here you can select relevant platform to get into, what kind of contents are suitable and how are you going to post the contents.

Understand the nature of each social platform

There are some differences between each social platform. Facebook is different from Twitter and Instagram. Your content marketer needs to develop strategy base on the characteristic of each platform. You probably need to jump in every available platforms before deciding the ones to continue engaging.

Perfecting your contents

These questions might give you better judgement in creating solid contents:

  • Who are you going to talk to?
  • What are you going to talk about?
  • How are you going to talk about it?
  • How do you fit your business or brand into it?
  • Could you include emotion in it?
  • What is the best time to post it?

Schedule your contents

Build a schedule with a weekly or monthly list of contents. It doesn’t have to be complicated. A simple one will do. Your spreadsheet may contains these columns: date, posting time, content and note. Just expand the columns according to your needs.

Increasing content reach and engagement

What’s so great about having social channels for your business but no sign of reach and engagement from followers. Measure your content effectiveness by analyzing which post engage most. Write them down and generate future contents based on this results.

Just in case you haven’t noticed, engagement are based on:

  • number of followers
  • number of likes
  • number of comments or replies
  • number of shares or retweets
  • number of posts or questions from followers

Did you find this post useful?

Have you used social media for your business? Have you focused on generating valuable contents for social strategy? Share your tips here and join the discussion in the comment box below.

Wahidin Wong is a freelance creative designer, content writer and digital marketer. He is also a jazz and bossa lover.
 
 
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