8 Important Digital Marketing Elements For Your Business

8 Important Digital Marketing Elements For Your Business

The internet has changed our ways of living. It’s a big change, especially in information and communication area. Traditional media including TV, radio, and newspaper are slowly being left out.

Fast expansion of internet, smartphones, and tablets are to blame for causing this. Also, nobody wants to be left out of the trend.

It affects business on the other end. Though mobile devices are not new anymore, many businesses are still struggling to adopt the technology. Some of them don’t feel the needs to dive in the online world, while others don’t have knowledge and skills to utilize it.

Here are the basic of digital marketing strategy. Dive in and you will pretty much get some clues.

1. Company Website
A website is where you place your business online. It’s the heart of your online presence. It is where your customers can learn about your business 24/7. Depending on the website purposes, it can serve as your company profile, your store or your office. It is where you can build trust, strengthen the brand and ensure people to buy from you.

Depending on the website purposes, it can serve as your company profile, your store or your office. It is where you can build trust, strengthen the brand and ensure people to buy from you.

2. SEO and SEM
SEO is the acronym for Search Engine Optimisation, while SEM is Search Engine Marketing. Both are the techniques to ensure your website get indexed and appear in the search result, especially Google. When done well, it is one of the most important ways to increase the chance to convert audience to be your customer. Imagine when someone searches for a keyword or keyphrase matching your business, find you on the top of the search list. Your chance to be contacted are big.

When done well, it is one of the most important ways to increase the chance to convert audience to be your customer. Imagine when someone searches for a keyword or keyphrase matching your business, find you on the top of the search list. Your chance to be contacted are big.

Imagine when someone searches for a keyword or keyphrase matching your business and find you on the top of the search list. Your chance of getting seen and being visited are big.

3. Mobile Strategy
As mentioned at the beginning of this articles, mobile devices are a big revolution in how we find information.

New mobile technologies are emerging, new mobile applications or mobile apps are created and published each day and everybody seems to be very excited to be part of this revolution.

More people are using smartphones and tablets to get online. If you are not targeting the mobile users, you will be missing at least 50% of potential customers. So, a responsive website is necessary now. Furthermore, you probably want to bring mobile apps to some level of consideration as well. The world is going mobile now and so should your business.

Furthermore, you probably want to bring mobile apps to some level of consideration as well. The world is going mobile now and so should your business.

4. Content Marketing
One of the important strategies of improving your SEO ranking is by applying high-quality content on your website. Articles usually include company news, events, activities or other contents relevant to the products and services. You also need to update contents in your website frequently. Normally, frequent updates will bring in more traffic and improve SEO ranking. Don’t forget

You also need to update contents in your website frequently. Normally, frequent updates will bring in more traffic and improve SEO ranking. Don’t forget to extend your reach by sharing them on various social media too.

5. Social Media Strategy
If you think Facebook, Twitter, Instagram, Youtube and other social media are for entertainment and fun only, think again.

These platforms are where people stay all the time. It is also where they communicate and share information. The social media has become community gathering places. Just imagine the opportunity if your business can get into these social platforms.

6. Email Marketing
Email is still a great way to connect with others. Digital marketers know they can converse directly with their customers, send timely updates, promotions and offers, product announcements, reminders and other relevant information. The information will pop right in

The good thing about email marketing is information will pop right in the inbox at customer’s screen, either laptop or mobile device. Companies should start the lead generation strategy, which

Companies should begin to generate lead, which collects email address from customers. An online campaign can be planned and held to complete this.

7. Online Advertising
The beauty of online advertising is you can set up your budget, set up demography, geological point and other necessary features which make your advertising strategy accurate and effective.

Google Adwords and Facebook ads are two of the most popular online advertising platforms, while Youtube offers video-based advertising.

8. Online Public Relation
PR or public relation in the online world can be done by working with powerful influencers, high-rank online magazines, blogs, social media accounts with extensive reach and Youtube channels.

Getting coverage, reviews, content sharing, and post from these online influencers and media will help increase brand image and recognition.

Lastly, digital strategy is all about creating a vast network with the online community. In order to achieve this, you need to understand the knowledge. If your business has the capability to utilize digital technology, your chance to grow is bigger. Good luck!

 
 
Loading...
Sponsored Contents
loading...

Wahidin Wong is a freelance creative designer, content writer and digital marketer. He is also a jazz and bossa lover.

One comment

What do you think?